4.1.5 - Perfect competition, imperfectly competitive markets, Flashcards

1
Q

What is the spectrum of market structure show?

A
  • There is a range of market structures. The market is concerned with how the market is organised.
  • The spectrum of competition ranging from perfect competition at one end of the spectrum to pure monopoly at the other end.
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2
Q

What are market structure characterised by?

A
  • The number if firms in the market
  • The degree of product differentiation
  • Ease of entry in the market
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3
Q

How does the number of firms affect market structure?

A
  • The more firms there are the more competition there is .This also includes the extent of competition from abroad
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4
Q

How does the degree of product differentiation affect market structure?

A
  • The more differentiated the products the less competitive the market.
  • In a perfectly competitiveness, products are homogenous.
  • Products can be differentiated using price, branding and quality. This affects cross price elasticity of demand.
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5
Q

How does the ease of entry into the market affect market structure?

A
  • This is the number and degree of the barrieres to entry.
  • Barriers to entry are designed to prevent new firms entering the market profitibly
  • This increases producer surplus
  • The higher the barriers to entry the less competitive the market.
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6
Q

Give the example of the ‘ease of entry to the market’?

A
  • Economies of scale
  • Brand loyalty, which maes demand more inelastic.
  • Controlling the importance technologies in the market.
  • Having a strong reputation.
    -Barriers to entry can be structural, where they arise due to differences in production costs.
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7
Q

What is a firms most important objctive?

A
  • Profit
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8
Q

Models that consider the traditional theory of the firm are based upon the assumption that firm aim to…..?

A
  • Maximise profits
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9
Q

How to calculate profits?

A

-Profit is the difference between total revenue and total cost.
- It is the reward that entreprenuers yield when they take risks.
-A firm profit maximises when they are operating at the price and output which derives the greater profit.

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10
Q

When do firms break even?

A

TR= TC

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11
Q

Where does profit maximisation occur?

A
  • MC= MR
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12
Q

When do profit increase?

A
  • Where Marginal revenue is greater than marginal cost
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13
Q

When do profits decrease?

A

When marginal costs are higher than marginal revenue

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14
Q

Why do some firms choose to ptofit maximise?

A
  • It provides greater wagess and divends for entreprenuers.
  • Retained profits are a cheap source of finance, which saves paying higher interest rates on loans
    -In the short run, the interest of the owners or shareholders are most important, since they aim to maximise their gain from the company.
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15
Q

Why might some firms profit maximise in the long run?

A

Since consumers do not like rapid price changes in the short run, so this will provide a stable price and output.

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