4.1.3 Price determination Flashcards
What is a market?
An institution connecting buyers with product and sellers with money.
What is demand?
The quantity of a product consumers are willing and able to buy at each price in a given time period
What are the determinants of demand?
- advertising/ marketing
- complementary product price/availability
- population
- substitute product price/availability
- branding/fashion/tastes
- disposable income
- environment/weather
What is the law of demand?
As price increases, quantity demanded falls, vice versa, ceteris paribus
What are some of the exceptions to the law of demand?
- Veblen goods - products for conspicuous consumption
- Speculate goods - bought as price increases in hope that price increase will continue
- Giffen goods - really inferior goods, demand decreases as income increases
What is marginal production?
The addition to total production from having one more worker
What is marginal cost?
The addition to total cost from buying one more unit
What is PED?
- Price elasticity of demand - the responsiveness of the quantity demanded of a product to changes in price of the product
- %ΔQDx / %ΔPx
What is totally inelastic demand?
What does it look like on a P-Q graph?
When PED = 0
Vertical line on P-Q graph
What is totally elastic demand?
What does it look like on P-Q graph?
When PED = -♾️
Horizontal line on P-Q graph
When PED is less than -1, is demand fairly elastic or inelastic?
When PED < -1, demand is fairly elastic
When PED is between 0 and -1, is demand fairly elastic or inelastic?
When -1 < PED < 0, demand is fairly inelastic
How can revenue be used to judge PED (if elastic or inelastic)?
- Elastic PED: increased price -> decreased revenue
- Inelastic PED: increased price -> increased revenue
What are the determinants of PED?
SPLAT:
- availability of Substitutes
- Proportion of income spent on product
- Luxury vs necessity
- Addiction/habit/branding (negative correlation)
- Time
What is supply?
The quantity of a product that producers are willing and able to supply onto the market at each price in a given time period
Why do firms supply?
To make profit (revenue - cost)
What is the law of supply?
As price increases, the quantity supplied increases, vice versa, ceteris paribus
What are the determinants of supply?
PINTSWC:
- Productivity
- Indirect taxes
- Number of firms/producers
- Technology
- Subsidies
- Weather
- Cost of production
What is consumer surplus?
The difference between what the consumers are willing to buy each product for and the price it actually costs