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A - BM
> 4.1 The role of marketing > Flashcards
4.1 The role of marketing Flashcards
Study These Flashcards
A - BM
(38 decks)
1.1 Introduction to BM
1.2 Types of organisations
1.3 Organisational objectives
1.4 Stakeholders
1.5 External environment
1.6 Growth and evolution
1.7 Organisational planning tools [HL]
2.1 Functions and evolution of human resource management
2.2 Organizational structure
2.3 Leadership and management
2.4 Motivation
2.5 Organizational (corporate) culture [HL]
2.6 Employer and employee relations [HL]
3.1 Sources of finance
3.2 Costs and revenues
3.3 Break-even analysis
3.4 Final accounts
3.5 Profitability and ratio analysis
3.6 Efficiency ratio analysis [HL]
3.7 Cash flow
3.8 Investment appraisal
3.9 Budgets [HL]
4.1 The role of marketing
4.2 Marketing planning
4.3 Sales forecasting [HL]
4.4 Market research
4.5 The four Ps (product, price, promotion, place)
4.6 The extended marketing mix [HL]
4.7 International marketing [HL]
4.8 E-commerce
5.1 The role of operations management
5.2 Production methods
5.3 Lean production and quality management [HL]
5.4 Location
5.5 Production planning [HL]
5.6 Research and development [HL]
5.7 Crisis management and contingency planning [HL]
Key vocab + CUEGIS
