4.1 George Scott

Question 1

Genre / mode?

Answer 1

Blog / online journal / personal record for online publication

Question 2

Audience?

Answer 2

Those interested in cycling / cyclists / readers of RoadCyclingUK / novices / fans / followers of Scott

Question 3

Purpose?

Answer 3

Offer travel information / inspire / entertain / entice and promote cycling / holiday

Question 4

Vocab to describe voice? (8)

Answer 4

Informal, hyperbolic, informative, convincing, confident, friendly, cyclist, optimistic

Question 5

Generic conventions of blogs?

Answer 5

Past tense, useful information (ad), specific focus, published online, first person, cycling lexis

Question 6

‘A Ride of Two Halves…’ analysis? (5)

Answer 6

Aims to intrigue; cycling lexis; dislocated collocation of ‘a tale of two cities’; foreshadows content of blog post; intrigues reader

Question 7

‘After 90 minutes of some of the best cycling of the camp so far’ analysis? (4)

Answer 7

Numerical lexis, blog, considers audience info; vague comparative, intrigues; superlative, audience are fans of cycling; optimistic, promise of better cycling, sale of trip

Question 8

‘Give me hills and a view to work for over a death march into a block headwind’ analysis? (6)

Answer 8

Imperative, personal voice and preference, blog; geographical lexis, inform reader of cycling conditions; cycling presented as intense; hyperbole, connotes despotic regimes and demands of cycling; plosive premodifier, difficulty of route; meteorological lexis, informative

Question 9

‘The wind on our back and clipped along comfortably at 55kph on a rolling road with a gradual downhill gradient’ analysis? (8)

Answer 9

Meteorological lexis; plural, implies community; familiar collocation; alliteration; onomatopoeia; numerical lexis, appeal to cyclists; alliteration, metaphor, transferred epithet (bike / road); geographical, sells holiday, appeals to cycling audience