4 Voting behaviour and the media : 4.1 Flashcards
What did New Labour cut
-nationalisation
-Clause 4
-strength of trade unions
-law and order
-(reduced primary school classes and cutting hospital waiting lists)
Election Campaign (New Labour)
- public relations experts would handle media
-targeted marginal seats - 12.5% in target seats
- 13.4% in neglected constituencies
voting behaviour and wider political context (1997)
-71.4% = all voters
-31 % votes for labour
-30.7% of conservative votes = lowest ever
-‘Black Wednesday’ Sep 1992
-sleaze scandals
what did James Callaghan lose
vote of no confidence in the HOUSE OF COMMONS
what were the number of seats of the different parties (1979)
CON = 339
LAB = 269
LIB = 11
what were the number of seats increased and decreased of the different parties
CON = +62
LAB = -50
LIB = -2
what was the percentage of popular votes for each party (1979)
CON = 43.9%
LAB = 36.9%
LIB = 13.8%
what can be argued as the real reason Thatcher’s victory
-Labour Government’s weakness
-no signs of economic development from Labour
who striked during the ‘winter of discontent’
(5% LIMIT ON PAY INCREASE)
-lorry drivers
-health workers
-refuse collectors
-gravediggers
party policies and manifestos (THREE)
-reduce budget deficit (£163 Billion)
-make savings without affecting public services
party policies and manifestos (CONSERVATIVES)
-immediate cuts
-from 2008, managed the mismanaged labour economy
-accused labour overspent (59% poll agreed)
election campaign 2010 (CONSERVATIVES)
-targeted marginal seats early
-candidates for constituencies at local-level
-20 seats short after all that
election campaign (LABOUR) 2010
-‘bigoted woman’
-Incident in Rochdale, Labour constituency
election campaign (LIB DEMS) 2010
-2010 televised debate
-‘I agree with Nick’
-gain support in polls
-5 seats lost within coalition
why did Brown not gain another term
-financial CRISIS (tories attacked)
-NATIONALISED banks on brink of failure
-MEDIA was harsh
-33% Cameron better
-29% Brown better