4. Semester_Vocabulary_Communication

Question 1

Trade margin:

Answer 1

A trade margin is the difference between the actual or imputed price for a resale good and the purchasing price a seller had to pay to the dealer (either wholesale or retail)
–> Handelsspanne

Question 2

Dividends:

Answer 2

a sum of money paid regularly (typically annually) by a company to its shareholders out of its profits (or reserves).

Question 3

Revenues:

Answer 3

is the income that a business has from its normal business activities, usually from the sales of services. It is also referred to as turnover.
–> Umsatz

Question 4

Recession:

Answer 4

a period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP (gross national product) in two successive quarters

Question 5

Losses:

Answer 5

the state of no longer having something

Question 6

Bankruptcy:

Answer 6

a legal proceeding invoicing a person or business that is unable to repay outstanding debts

Question 7

Giveaway:

Answer 7

a thing that is given for free for promotional purposes

Question 8

Exhibit:

Answer 8

collection of objects on public display in a gallery or at a trade fair.

Question 9

Needs analysis:

Answer 9

is the formal process on how a product addresses the needs of a human (or) Before offering a training program, a needs analysis is done to ensure that the best program is chosen for them.
–> Bedarfsanalyse

Question 10

Benchmarking:

Answer 10

evaluate something by comparison with a standard so you can measure it.
–> Leistungsvergleich

Question 11

Rapport:

Answer 11

a harmonious relationship in which the people concerned understand each other’s feelings, ideas and communicate well
–> Wechselbeziehung

Question 12

Credit crunch:

Answer 12

a sudden sharp reduction in the availability of money or credit

Question 13

Mortgages:

Answer 13

make larger purchases possible for individuals lacking enough money to purchase an asset, like a house.
–> Hypothek, Pfand

Question 14

Hypothesis:

Answer 14

a proposed explanation made on the basis of limited evidence as a starting point to be further examined.

Question 15

Symposium:

Answer 15

a conference or meeting to discuss a particular subject.

Question 16

Forum:

Answer 16

a place or situation, or group in which people exchange ideas and discuss issues, especially important public issues

Question 17

Congress:

Answer 17

a formal meeting of representatives of different countries

Question 18

Aisle:

Answer 18

a passage between rows of seats such as a theater, an aircraft, train, or exhibitions. Booths are located on specific aisle numbers at trade shows.

Question 19

Corridor:

Answer 19

a long passage in a building from which doors lead into rooms

Question 20

Company milestones:

Answer 20

are tools used in project management to mark specific points along a project timeline. These points may signal anchors such as a project start and end date. Events can also be held for special anniversaries at firms.

Question 21

Opening ceremony:

Answer 21

a celebration at which the facility is declared to open, or an event begins

Question 22

Gathering:

Answer 22

an assembly or meeting, especially for a specific purpose

Question 23

Values:

Answer 23

principles, standards of behavior of what is important in life and to be guided by

Question 24

Hierarchy:

Answer 24

a system in which members of an organization are ranked according to status and authority

Question 25

Sales lead:

Answer 25

A sales lead is an entity that may become a client. At a trade fair, this might be a prospective consumer of a product or service.

Question 26

A salesperson:

Answer 26

is an individual whose fundamental job is to sell a product/service. They are people who are predominantly engaged in personal selling activities

Question 27

Diverse:

Answer 27

showing a great deal of variety

Question 28

Menial:

Answer 28

not requiring much of a skill set when concerning the work involved: menial labor (minderwertige Aufgaben)

Question 29

Floor plan:

Answer 29

a scale diagram (Maßstabdiagramm) of the arrangement of rooms in a building

Question 30

Image:

Answer 30

make a representation of the external form of a person or thing