4 methods of conducting research Flashcards
1
Q
advantages of self report
A
good validity (ask people directly- opinions) both quantitative & qualitative data collected
2
Q
disadvantages of self report
A
fixed choice questions
low response rates
3
Q
advantages of observation
A
allows you to observe real situations
more reliable
4
Q
disadvantages of observation
A
researcher bias
heavily on chance
5
Q
advantages of correlation
A
tells us something new
good starting point for research
6
Q
disadvantages of correlation
A
don’t tell us about cause and effect
statistics won’t always pick up on relationships between 2 co variables
7
Q
advantages of experiments
A
can span across lots of fields of research
clear conclusions
8
Q
disadvantages of experiments
A
subject to human errors
can create artificial situations
