(4) emergence of TNCs and NIDL Flashcards
what are the benefits of strategic alliances?
- access to new/unfamiliar markets
- sharing increasing costs, uncertainties and risks of RandD
- achieving economies of synergy
what are the challenges of strategic alliances?
- loss of key technologies and expertise by one or other of the partners
- difficult to manage and coordinate than single ventures -> potential of misunderstanding and disagreement is great
what is intra-firm trade?
it is trade that occurs within the same firm, occurs between parent company and its branches/subsidaries/affiliates
what is inter-firm trade?
it is trade that occurs between different forms -> involves international subcontracting or sourcing of intermediate inputs or component parts from other firms overseas
what is subcontracting?
relocate different stages of production to firms overseas, involves firms buying inputs that have been made, under contract, to meet TNCs own specific requirements
what are the benefits of subcontracting?
- greater flexibility in their production and management of goods
- promote competition between suppliers, and benefit from geographical differences in production costs
- cut down risks borne by large companies as they rely on their suppliers to employ staff, meet production deadlines, and manage logistics of getting the products to the market on time
what is a strategic alliance?
a specific type of inter-firm collaboration
what are joint ventures?
two or more firms decide to establish a separate corporate entity for a specific purpose
what are the benefits of joint ventures?
- access to new markets and distribution networks
- increased capacity
- sharing of risks and costs with a partner
- access to greater resources
hence, help business grow faster, increase productivity and generate greater profits
what are the risks of joint ventures?
- different objectives
- different levels of expertise, investment or assets
- poor integration and cooperation due to different cultures and management styles
- partners don’t provide sufficient leadership and support in early stages
what is franchising?
franchising refers to an organisation from in which the TNC owner of a registered trademark or intellectual property rights agrees to let a franchisee (often outside of home country) use that trademark or rights provided that the franchisee follows the guidelines and requirements laid down by the TNC
what are the benefits of franchising?
- can reduce costs/obtain sufficient capital to expand markets
- not exposed to risks arising from unfamiliarity with local cultures, social relations and the practices of local customers
what are the challenges of franchising?
- insufficient capital -> cost of creating franchisee system and cost of supporting new franchisees usually exceed royalty revenues and franchisee fees in the beginning
- unstable infrastructure -> systems, procedures, support are not always at the top of the priority list for new franchisors
- bringing right franchisees on board -> long term success of franchise is dependent on quality of franchisees
what are the challenges of subcontracting/outsourcing?
- suppliers fail to deliver standards
- lack of control over quality
what is a producer-driven network?
production system is controlled by large industrial corporations -> exerts control over ‘backward’ linkages to raw material and component suppliers, and ‘forward’ linkages with distributors and retailers
high level of profits are earned through the scale and volume of production in combination with the ability to drive technological developments within the production system