4 - Communicating with Patients Flashcards
The “fact” of patient experience
It is NOT our medical knowledge and skill that drive patient satisfaction of our care, it is our communication and connection
Patients assume that our knowledge and skill level is the same
Describe the role of the office environment in patient perception
- Patient perception of the office environment determines their impression of our quality
- Office convenience and appearance
- Team member interaction & communication
- Good patient experience goes way beyond a simple smile
What are the basic patient expectations of quality of care
- Accurate
- Consistent
- Evidence based
- Cost effective
Patients have no way to determine if we are providing the technical components of quality care
**The patients perception of their entire office experience is their proxy for determining quality of their care **
Describe the role of patient compliance
- Patient compliance with treatment recommendations is directly connected to connection with patients
- If we do not connect with patients they are not compliant
- If patients are not compliant, their outcome and the quality of care suffers
What are the assumptions that are made of non-compliant patients?
- Lazy
- Uneducated
- Don’t care
These are dangerous - they may not have the means to be compliant
Wall Street Journal
“People place more importance on doctors’ interpersonal skills than their judgment or experience, and doctors’ failings in these areas are the overwhelming factor that drives patients to switch doctors”
“communication is increasingly understood to be at the root of many of health cares failures ”
“lack of communication isn’t just frustrating for patients…. It hurts the quality of care, drives up costs and increases the risk of lawsuits”
Relationship between communication and compliance
- There is a direct connection between physician communication and patient compliance or adherence with treatment regimens
- High percentage of patients do not follow through because they do not have a trusting connection with the provider
Reasons most cited in malpractice claim
- Didn’t listen
- Didn’t return phone calls
- Showed little concern or respect for patient condition
- Rude
- Didn’t spend enough time
- Didn’t answer questions adequately
What is CG-CAHPS?
Consumer Assessment of Healthcare Providers and Systems
The thought is if communication is good quality of care will improve
**This will affect how you get paid in the future
How important is communication and connection?
There is a compelling body of data that indicates that communication and connection are as important to good patient outcomes as medical knowledge and technical skill
NEED to also teach your office staff this ***
What do patients want?
- Treats you with respect and dignity
- Listens carefully to your health concerns
- Easy to talk to
- Takes concerns seriously
- Willing to spend enough time
- Truly cares about you and your health
***** This list shows patients prioritize communication and connection they assume the technical quality is state of the art!!!!
Describe how you need to personalize for each patient
- Need to flex for each patient
- Some need quick, confident answers
- Some need a long explanation
- Quality of care can be the exact same, but if you change communication, satisfaction rates can sky rocket
Describe patient anxieties and fears
- 98% of physicians stated they discussed patients fears and anxieties
- 54% of patients said their physician never did this
Describe the patient diagnosis understanding
- 77% of physicians believed the patient understood the diagnosis
- Only 57% of patients actually knew the diagnosis
Describe “adherence” vs “compliance”
Less negative connotation with “adherence” so use that instead of “non-compliance”
Describe how good connection drives adherence
- 26% failed to mention the name of a new medication
- 13% failed to mention the purpose of the medication
- 65% failed to review adverse effects
- 66% failed to tell the patient duration of treatment
Describe what poor communication results in
- Mistrust
- Errors
- Poor productivity
Misunderstandings are a common cause of work place dissatisfaction
Good communication facilitates a comfort and trust between team members
Quote on medical organization success
“It is amazing that so much of a medical organization’s success or failure rides on the conduct and performance of it’s physicians, and yet so little time is spent providing physicians the tools and training that are the requisites for this success”
Describe the non-intuitive nature of communication skills
- These skills are not always intuitive
- We may have no idea the impression we are giving to our patients
- 74% of patients are interrupted by the doctor within the first 17 seconds of the initial history
- 91% did not participate in decisions regarding treatment plans
First, let them get their story out, then ask questions - Don’t interrupt - This will actually take LESS time
If you are going to change your level of communication skills
- Must be able to self reflect and recognize how we are acting and communicating
- Need the desire to change and improve
- Must have a growth mindset
Describe need for self-assessment
- For every customer that complains, 20 dissatisfied customers do not
- Of those that are dissatisfied but don’t complain 90% do not return
- It is 10 times more expensive to recruit a new patient than to keep existing patients
- The average dissatisfied customer will tell 25 others