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Question 1

experiential marketing

Answer 1

a creative approach that focuses on engaging consumers through interactive experiences. instead of solely relying on traditional advertising methods, experiential marketing aims to create memorable brand experiences that leave a lasting impact on consumers

Question 2

example of experiental marketing

Answer 2

1) a pop up store that offers a unique and interactive shopping experience. this could include:
- interactive displays
- product demonstrations
2) a brand hosting an event that encourages customers to participate in hands-on activities related to the product or service. e.g.
- workshops
- competitions
- live demonstrations that enables the consumer to experience the brand in a fun engaging way

Question 3

goal of experiential marketing

Answer 3

• create a strong emotional connection between the consumer and the brand –> inc in brand awareness, loyalty, and sales.
• by providing customers with a memorable and interactive experience, brands can differentiate themselves in a crowded marketplace and leave a lasting impression on their target audience