3Q W2 Elements of TV AND TV BROAD

Question 1

The first rule of TV news is that the story must be clear at once, since it will be gone in a flash

Answer 1

CLARITY

Question 2

from writing short ones. Long sentences cannot be read easily by the newscaster, and a viewer has a hard time following them. Every sentence that you write for broadcast should be short, simple and easy to understand.

Answer 2

BREVITY

Question 2

TV news writers use everyday words: the language of conversation. TV journalists use a vocabulary that corresponds to the one used in daily conversation.

Answer 2

CONVERSATIONAL

Question 3

to include up-to-date reports and to write copy in a manner that sounds fresh and timely. With this in view, the present tense is encouraged.

Answer 3

TIME REFERENCE-PRESENT TENSE

Question 4

to make sure that the equipment including the camera, studio, cable wires and signals are intact and functional.

Answer 4

THE USE OF EQUIPMENT