3.8 Choosing strategic direction Flashcards
1
Q
What are the factors influencing which markets to compete in and which products to offer?
A
2
Q
Refer to Ansoff’s Matrix.
A
3
Q
What are the reasons for choosing different options for strategic direction?
A
4
Q
What is the value of different options for strategic direction?
A
5
Q
How to compete in terms of benefits and price?
A
6
Q
Porter’s strategies.
A
7
Q
What are the influences on choice of a positioning strategy?
A
8
Q
What is the value of different strategic positioning strategies?
A
9
Q
What are the benefits of having competitive advantage?
A
10
Q
What are the difficulties of maintaining a competitive advantage?
A
