3.7.3

Question 1

what are the three measures of internal performance?

Answer 1

1. marketing
2. operations
3. Human Resources

Question 2

what are 3 Operations Data?

Answer 2

1. quality - hard to measure. repeat purchase, product defects or satisfaction can be used
2. capacity utilisation - maximum output relative to existing output
3. productivity - labour and capital and multi factor productivity

Question 3

what are 3 Human Resources Data?

Answer 3

1. labour turnover, retention, absenteeism - indication of employee happiness/ motivation and their effectiveness
2. unit labour cost - labour costs relative to output
3. productivity - labour and capital and multi factor productivity

Question 4

What are 2 Marketing Data?

Answer 4

1. Product information - future sale forecast, product portfolio analysis, market share details
2. Market research data - customer opinions, brand recognition, satisfaction levels

Question 5

What are 4 benefits of core competencies?

Answer 5

1. Uniqueness
2. Add value to products
3. Difficult to imitate
4. Able to enter different markets

Question 6

What are 4 disadvantages of core competencies?

Answer 6

1. Evolving markets and environments mean developing new skills and strengths. Cannot rely on core competencies.
2. Outsourcing areas may lead to a fragmented workforce
3. Takes time to develop
4. may not have the right ones