3.7.1 - Mission, Corporate Objectives and Strategic

Question 1

Who is the key audience for mission statemement?

Answer 1

Employees, customers, investors and society.

Question 2

What makes a good mission statement

Answer 2

• A clear sense of business purpose

- Easy to understand and remember

Question 3

Common criticisms of Mission Statements

Answer 3

• Not always supported by actions of the business

- Often too vague and general

Question 4

Define mission statement

Answer 4

A mission statement is used by a company to explain in simple and concise terms its purposes for being. The mission statement is usually one sentence or a short para explaining is culture, values and ethics.