3.7 key terms Flashcards
1
Q
mission
A
core purpose and reason for businesses existence
2
Q
corporate objectives
A
overall goals that will lead to achievement of mission
3
Q
short termism
A
focus solely on short term results at the expense of long term interests
4
Q
culture
A
values, attitudes and beliefs of employees that determine how they react and what they prioritise
5
Q
strategy
A
plan of action to achieve long term goals
6
Q
tactics
A
short term actions to achive plan/strategy
7
Q
functional decision making
A
decision making in the functional areas: finance, marketing, operations and HR
8
Q
SWOT analysis
A
analytical tool to assess internal strengths and weaknesses and external opportunities and threats
