3.6.1 Government intervention Flashcards
Context - CMA
The Competition and Markets Authority (CMA) work to promote competition for the
benefit of consumers and investigate mergers and breaches of UK and EU competition law, enforce consumer protection law and bring criminal cases against individuals who participate in cartels. They are able impose financial penalties, prevent mergers taking place and force businesses to reverse actions already taken.
Government intervention to control mergers
Govt considers whether there will be a substantial lessening of competition (SLC)
- CMA will consider the likely competitive situation if the merger goes ahead compared to if it does not, and the merger will be approved if its potential benefits are greater than its cost.
- A merger is investigated if it will result in market share greater than 25% or if it meets the turnover test of a combined turnover of £70 million or more.
Govt intervention to control mergers: aim and evaluation
Point: The aim of preventing two large companies merging is so they do not exploit their customers by raising price, offering poorer quality service and reducing choice. It can prevent firms from gaining monopoly power.
Eval: However, very few mergers are investigated each year. The CMA can suffer from regulatory capture (form of government failure when a government agency operates in favour of producers rather than consumers) and may not have all the information necessary to make a decision (imperfect information/asymmetric information/information failure)
Govt intervention to control merger: case study
Tesco’s takeover of Booker was allowed as the CMA believed the impact on competition would not be too high since supermarkets are in a hypercompetitive industry. However, the European Commission blocked the merger of Ryanair & Aerlingus in 2010 as they would control more than than 80% of all Europe flights from Ireland.
Why monopolies need to be controlled
Holding a dominant position in an industry is not wrong in itself but if the firm exploits this to stifle competition, they are deemed to be anti-competitive. Monopolies are allocative and productively inefficient and so it can be argued that they need to be controlled. Most of this regulation occurs for utilities, which are natural monopolies.
Government intervention to control monopolies
1) Price regulation
2) Profit regulation
3) Quality standards
4) Performance targets
Price regulation (price capping)
Regulators can set price controls to force monopolists to charge a price below profit
maximising price, using the RPI-X formula. X represents the expected efficiency gains of the firms and the aim is to ensure firms pass on their efficiency gains to consumers e.g. used in the airport industry.
- Arguably, a better system is ‘RPI-X+K’, where K represents the level of investment.
This is used in the water industry and has allowed investment of £130bn.
Profit regulation
In the USA, ‘rate of return’ regulation is used where prices are set to allow coverage of operating costs and to earn a ‘fair’ rate of return on capital invested, based on typical rates of return in a competitive market.
- This aims to encourage investment and prevents firms from setting high prices.
EVAL: However, it gives firms an incentive to employ too much capital in order to increase their profits.
It is also criticised since a reduction in costs will not improve the firm’s situation, so there is little incentive to be efficient .
As with ‘RPI-X’ it also means regulators need sufficient knowledge of the industry and so will suffer from asymmetric information.
Quality standards
Monopolists will only produce high quality goods if this is the best way to maximise profits. The government can introduce quality standards, which will ensure that firms do not exploit their customers by offering poor quality e.g. the Post Office has to deliver letters on a daily basis to all areas and electricity generators are forced to have enough capacity to prevent blackouts.
- Eval: the problem is that it requires political will and understanding to introduce.
Performance targets
Regulators can introduce yardstick competition (such as setting punctuality targets for train operating companies based on the best-performing European train operators).
It is also possible to split up a service into regional sectors to compare the performance of one region against another; this is used in the water industry.
Government intervention to promote competition and contestability
- Enhancing competition between firms through promotion of a small business
- Deregulation
- Competitive tendering for government contracts
- Privatization
Promotion of small business
The government can give training and grants to new entrepreneurs and encourage small businesses through tax incentives or subsidies. This will increase competition since there will be more firms within the market, and will offer a chance for more firms to join.
- It increases innovation and efficiency, since new firms are likely to provide new products and incumbent firms will no longer be able to be X-inefficient.
Promotion of small business example
The Red Tape Challenge aims to decrease regulation, particularly for small businesses. There are also schemes, such as the Enterprise Investment Schemes and Seed Enterprise Investment Scheme, which provide tax relief for people who buy shares in small companies to help them grow.
Deregulation
The removal of legal barriers to entry to a previously protected market to allow private enterprises to compete. This will increase efficiency in the market by allowing greater competition as more firms can enter and conduct more activities than they could before. e.g. The Deregulation Act of 2015 aims to continue deregulation.
- The government can also privatise industries, which will allow for competition in the market
Eval: It can have some negative effects, leading to poor business behaviour. Licenses for specific industries are necessary to ensure standards are upheld. Some have argued that the deregulation of financial markets was a major contributor to the financial crisis in 2008.
Competitive tendering
The government has to provide certain goods and services because they are merit or public goods but this does not mean that the state has to be the producer of all these goods and services. Goods, such as the sheets in NHS hospitals, are produced by the private sector and then bought by the public sector.
- A similar thing can be done with services; the government can contract out the provision of a good or service to private companies e.g. private firms could be employed to run hospitals. These are called Private Finance Initiatives (PFI)
Competition can be introduced into the market as the government will request competitive tenders by drawing up a specification for the good or service and inviting private firms to bid for the contract to deliver it. The firm offering the lowest price wins the contract, subject to quality guarantees.
- This helps to minimise costs for the government and ensures efficiency by allowing for competition in the market. The private sector will have more experience running the projects, so it is likely they will be better managed.
Eval:
However, it may not always be the most cost effective way and the process of collecting bids is costly and time-consuming. The private sector may not aim to maximise social welfare in the same way the government would and could use cost-cutting methods that reduce quality.