3.4.4 Oligopoly Flashcards
Oligopoly Definition
A few Large firms with ability to control the market
Oligopoly Characteristics
High Barriers to Entry and Exit
High Concentration Ratio
Interdependence of Firms
Product Differentiation
Concentration Ratio
Shows the Percentage of market share a number of specific firms have
Collusive behaviour
When firms cooperate to fix prices & restrict output
Non-collusive behaviour
when firms actively compete to maintain/increase market share
Reasons for Collusion
Few firms/competitors
Similar costs
Similar revenue
High barriers to entry
Ineffective regulation
Brand loyalty
Overt collusion
When firms explicitly agree to limit competition or price-fix
Tacit collusion
avoid formal agreements but monitor each other’s behaviour usually following the lead of the largest firm in the industry
Cartel
When groups of firms providing the same/substitute products join together to limit output and raise prices
Game Theory
used to ensure optimal decisions are made where there’s a high level of interdependence
Price Competition in Oligopoly Markets
Price Wars
Predatory Pricing
Limit Pricing
Types of Non Price Competition in Oligopoly Markets
Branding
Packaging
Sponsorships
Loyalty Rewards