3.3.5 Technology and the marketing mix

Question 1

What are the opportunities of e-commerce to businesses?

Answer 1

Increased market
Reduced costs
Better information

Question 2

Opportunities of e-commerce to business and consumers

Answer 2

To businesses:
Increased market
Reduced costs
Better info

To consumers:
Convenience
Wider choice
Lower prices
Better info

Question 3

Threats of e-commerce to business and consumers

Answer 3

To businesses:
Increase competition
Unfamiliarity

To consumers:
Fraud
Hacking
No personal service
Returning items