3.3.5 Marketing Mix - Technology and the marketing mix

Question 1

What are the opportunities of e-commerce to businesses?

Answer 1

Increased market
Reduced costs
Better information

Question 2

Opportunities of e-commerce to business and consumers

Answer 2

To businesses: Increased market 
Reduced costs 
Better info 
To consumers: Convenience 
Wider choice 
Lower prices 
Better info

Question 3

Threats of e-commerce to business and consumers

Answer 3

To businesses: Increase competition 
Unfamiliarity 
To consumers: Fraud 
Hacking 
No personal service 
Returning items