3.3.1 Setting marketing objectives Flashcards

1
Q

Marketing

A

Providing customers with what they need/want

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Marketing Objectives

A

Goals set by the marketing function, and are designed to achieve the corporate objectives

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Sales value

A

Measures the level of sales in a given period of time in GBP

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Sales volume

A

Measures the level of sales in a given time in terms of units sold

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Market size

A

How small or large the market is in regards to sales value or sales volume

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Market/sales

A

Growth is the % change in the total sales in the market over a given period

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Market share

A

Measures the sales of one brand or business as a % of total market sales in a given time period

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Brand loyalty

A

Refers to the business ability to retain its customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are the internal influences on marketing objectives?

A
  • Finance
  • Human resources
  • Corporate objectives
  • Operational issues
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are the external influences of marketing objectives?

A
  • Competitors actions
  • Market factors (PESTLE)
  • Technological change
How well did you know this?
1
Not at all
2
3
4
5
Perfectly