3.3.1 Revenue Flashcards
Define revenue?
Revenue is the money earned from the sale of goods and services.
Define total revenue?
This is the total amount of money coming into business through the sale of goods and services.
calculate average revenue?
demand is equal to AR, total revenue/output
define marginal revenue?
The extra revenue that the firm earns from selling one more unit of production.
If some firms have perfect competition what will impact them?
If some firms experience perfect competition, they will have no setting power and don’t set prices which means AR=MR=D are all the same.
For perfect competition as output increases, what happens to prices?
This means there will be a inverse relationship because prices will decrease. This means it has a downward sloping curve as firms that are in imperfect competition and they have price setting power.
Why does TR have a downward ‘c’ shape curve downward?
The price elasticity is heavily influenced with out marginal revenue is shaped.
- When MR is positive the firm will sell the product at a lower price and therefore total revenue is growing so demand is price elastic.
- Then MR will start becoming negative so total revenue will decrease therefore demand is price-inelastic.
- Then MR=0 so TR will be maximized as the demand curve will now be unitary elastic.