3.1.2 business growth Flashcards
what are the two types of growth?
Organic and internal growth
Define organic growth?
Where firms grow by increasing their output.
e.g Lego introduced new products like lego friends and expanded their customer base.
what are the cons of integration?
- it can be expensive and time-consuming
- firms pay too much for takeovers and can be poorly managed.
- difficult to come up with new ideas
- organic growth can be slow for directors who wish to maximize salaries.
How is integration grown?
through merger and take-over
define merger?
when two or more firms join under common ownership
define vertical integration?
firms in the same industry but at different stages in the production process.
define backward integration?
if the merger takes the firm back towards the supplier.
define foward integration?
-when the firm is moving towards the eventual consumer of a good.
what are the possible advantages of integration?
- there is increased potential for profit
- there is less risks
- backward-business can control the quality of supplies.
- no high prices for suppliers
- costs will be low for consumers
what are the possible disadvantages of integration?
-Firms may have no expertise
Define horizontal integration?
this is defined as where firms in the same industry at the same stage of production integrate together.
what are pros of horizontal integration?
- this will reduce competition
- increases market share
- they can specialize and rationalize
- firm is able to grow where it has expertise
what are the cons of horizontal integration?
they can increase their risk since both firms have invested a lot of money into this area.
define conglomerate integration?
This is where firms in different industries have no connections, integrate.
what are the advantages of conglomerate integration?
- some firms are unable to grow so joining together means there might be a possibility of growth.
- since businesses are not connected, they supply a range of products which will reduce the risk-if the firm was to fail they can survive because of the range of products.