3.3.1 Quantitative Sales Forecasting

Question 1

What are the positives of Quantitative Sales Forecasting (QSF)?

Answer 1

Accuracy
Consistency and Reliability
Objectivity
Replicable

Question 2

What are the limitations of QSF?

Answer 2

High uncertainty
External influence
Difficult to predict
Not a fair indication
Manipulated
Biased
Inadequate market research
Unexpected events