3.1.4 Impact Of External Influences Flashcards
What is PESTLE analysis?
Evaluates the possible external influences and their potential impact upon the business?
What does PESTLE stand for?
Political
Economic
Social
Technological
Legal
Environmental/Ethical
What are the political factors?
The extent to which governmental decisions will impact the business.
Economic factors?
The extent to which economic indicators are expected to directly impact businesses performance.
Social factors?
The extent to which personal attitudes and values, culture and demographic change are expected to impact the business.
Technological factors?
The extent to which technological change and innovation are expected to impact the business.
Legal factors?
The extent to which changes in law and regulations are expected to impact the business.
Environmental and Ethical factors?
The extent to which changes in law and regulations are expected to impact the business.