3.3 Flashcards
Why does a business need or want to forecast sales?
Quantitative sales forecasting is a vital and common business planning activity - forms basis for: • HR plans • Production • Cash flow forecast • Profit forecasts and budgets
What is extrapolation?
Use of trends established by historical data to make predictions about future values
Basic assumption of expltrapation
That the trend will continue into the future unless evidence suggest other wise
Moving averages
a+b+c
———-
3
b+c+d
————-
3
Etc
What is volatile data?
See trends more easily
Purpose of moving average
Helps point out the growth trend (expresses as a percentage growth rate)
Benefits of extrapolation
- simple method of forecasting
- not much data required
- quick and cheap
Drawbacks of extrapolation
- unreliable if there are significant fluctuations in historical data
- assumes past trend will continue into the future
- ignores qualitative factors (e.g change in tastes)
investment appraisal overview
Spending now with the expectation of a return in the future e.g new machinery, mergers/takeovers
Invest appraisal definition
A series of techniques designed to assist businesses in judging the desirability of investing in particular projects
When may investment appraisal be necessary?
- introducing new product
- expansion
- new technology
- advertising campaigns
Types of investment appraisal
Payback
Average rate of return
Net present value
What is payback?
The length of time that I takes for an investment to pay for itself from the net returns provided by that particular investment
Formula for payback
No of full years + what you need / what you get x 12
Advantages of payback
- Easy to calculate
- Takes into account the cost of investment
- Focuses on short term cash flow
Disadvantages of payback
- ignores the overall return on a project
- ignores the time value of money
- encourages a short term approach
What is average rate of return (ARR)?
A method of investment appraisal which measures the net return per annum as a percentage of the initial spending
How to work out average profit?
Total profit or returns/ no. of years
ARR formula?
Average profit/ initial costs x 100
Steps to calculate ARR
1) calculate profit over life time
2) divide by the number of years of the investment project to give the average annual profit
3) apply the ARR formula
Higher or lower rate for ARR?
Higher
Higher or lower rate for payback?
Lower
Advantages of ARR
- measures profitability
- easy to compare % returns against other investments
- considers total revenue
Disadvantages of ARR
- ignores the timings of cash flows
- ignores the time value of money
- ignores the risk factor of having a long payback period