3.3 Flashcards
Why does a business need or want to forecast sales?
Quantitative sales forecasting is a vital and common business planning activity - forms basis for: • HR plans • Production • Cash flow forecast • Profit forecasts and budgets
What is extrapolation?
Use of trends established by historical data to make predictions about future values
Basic assumption of expltrapation
That the trend will continue into the future unless evidence suggest other wise
Moving averages
a+b+c
———-
3
b+c+d
————-
3
Etc
What is volatile data?
See trends more easily
Purpose of moving average
Helps point out the growth trend (expresses as a percentage growth rate)
Benefits of extrapolation
- simple method of forecasting
- not much data required
- quick and cheap
Drawbacks of extrapolation
- unreliable if there are significant fluctuations in historical data
- assumes past trend will continue into the future
- ignores qualitative factors (e.g change in tastes)
investment appraisal overview
Spending now with the expectation of a return in the future e.g new machinery, mergers/takeovers
Invest appraisal definition
A series of techniques designed to assist businesses in judging the desirability of investing in particular projects
When may investment appraisal be necessary?
- introducing new product
- expansion
- new technology
- advertising campaigns
Types of investment appraisal
Payback
Average rate of return
Net present value
What is payback?
The length of time that I takes for an investment to pay for itself from the net returns provided by that particular investment
Formula for payback
No of full years + what you need / what you get x 12
Advantages of payback
- Easy to calculate
- Takes into account the cost of investment
- Focuses on short term cash flow