3.3 Flashcards
What is PED?
Price Elasticity of Demand, measures the responsiveness of demand to a change in price
What is YED?
Income Elasticity of Demand, measures the responsiveness of demand to a change in income
What is price elastic?
A good where a change in price will cause more than proportional change in the quantity demanded
What is price inelastic?
A good where a change in price will cause a less than proportional change in the quantity demanded
What is elasticity of demand?
The correlation between price and the quantity demanded
What is the calculation for PED?
Percentage change in quality demanded / percentage change in price
What is the PED value for price elastic?
PED value greater than -1
What is the PED value for inelastic?
PED value between 0 and -1
What are factors affecting elasticity?
The number of substitutes,
Whether the food is a necessity or a luxury,
Brand loyalty
What is an example of what happens if a product is price elastic?
If price goes up, demand falls dramatically
What is an example of what happens if a product is price inelastic?
If price goes up, demand falls just a little
What are the market research types?
Qualitative, quantitative, primary, secondary
What is primary research?
Research conducted firsthand for a specific purpose
What is secondary research?
Research using existing resources like government sources, trade publications and market reports
What are the methods of sampling?
Stratification, quota, random
What is market mapping?
A method to identify gaps in the market