3.2.2.2.2 cp meaning and representation Flashcards

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1
Q

what is sense of place

A

the feelings of attachment we have to
certain places. We experience place, for example, by living and working there or by visiting them. From these ‘real-life’ experiences and memories, we develop a sense of place

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2
Q

how do different people view places

A

attach different meanings to the same place, different people may see the same place as beautiful and unattractive

how people feel about places is often dependent on their experiences, insiders/outsiders or positive or negative experience

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3
Q

what is perception of a place

A

is it developed through what people have heard, seen or read about a place

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4
Q

what influences perception of a place

A

level of wealth, level of education, age, access to media, access to travel

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5
Q

how do we collect data on peoples sense of place and perceptions

A

formal techniques, first space representations, second space representations and third space representations

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6
Q

what are the formal techniques

A

census data statistics and cartography, do not tell us how people feel about a place

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7
Q

what is first space representations

A

means to attempt to understand a place in terms of quantitative analysis, what is physically present in a place and is empirically measurable

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8
Q

what is secondspace representations

A

subjective accounts of personal experience and capture a sense of place in a way that first space accounts cannot

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9
Q

what is thirdspace representations

A

both qualitative and quantitative data

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10
Q

what other factor affects how people feel about places

A

how they are represented to people

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11
Q

what is representation of place

A

how individuals, or organisations such as businesses or councils, portray places they know about to others

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12
Q

example of how representations differ depending on perceptions

A

Individuals who are proud to come from a place may present it to others in
a positive way. Individuals who have had a bad experience may present
it negatively.

Organisations e.g. tourism companies or local councils may present
places positively as they stand to gain from how places are perceived. Newspapers may focus on the negative aspects of a place in circumstances where it may help them to sell more copies

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13
Q

why are meanings and representations important

A

they can change how people behave towards those places e.g. positive feelings about a place may make someone go on holiday or invest in a business there. Negative feelings may make them avoid that place, people also generate their identity based on places they feel connected to

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14
Q

who and why would manage or manipulate perception of place

A

groups such as external agencies try to influence peoples sense of place or even create new meanings so they can chnage peoples bahviojr towards those places

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15
Q

what are the 3 groups who try to influence sense of place or create new meanings for places

A

Governments, corporate bodies and communities or other groups

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16
Q

what do Governments want to do

A

want to attract people and or investment, strategies to do this include place marketing, rebranding and re-imaging

17
Q

What is a Corporate bodies and how do they influence place meaning

A

an organisation or group of persons that is identified by a particular name, Examples include institutions, businesses, non-profit enterprises and government agencies

For example the Lake District being named the adventure capital of the UK and websites such as visit Keswick and Harrogate

18
Q

How do communities or other local groups influence perceptions of a place

A

take an active role in managing and
improving the perception of their place to improve the local economy, for example by attracting investment, improve opportunities and services within the area and the lives of local people

For example, local people and business owners in Ludlow promote the town through organising a food festival every year – this associates Ludlow with good food and attracts visitors to the area

19
Q

what are the three main strategies used to alter place perception

A

Place marketing, re imaging and rebranding

20
Q

what is place marketing

A

how places are sold to consumers, the people who will partially visit move to the area or invest money there

21
Q

What does place marketing involve

A

Marketing or public relations companies may be employed by national and local government to improve and create positive perceptions of place, these companies produce websites, design logos, run advertising campaigns and social media pages all designed to promote a particular place

Example : Lake District is being promoted as the adventure capital of the Uk through a website and related social media pages which have details of the activities in the area

22
Q

what is re-imaging

A

changing exiting negative perceptions of places, aim to create new positive set of ideas, feelings and attitudes

23
Q

what is an example of re-imaging

A

In Liverpool Deindustrialisation had caused economic downturn and riots in 1981 and dominated newspaper headlines, Large scale regeneration began and the Tate Liverpool art gallery was one of a number of projects aimed at re-imaging the city’s industrial heritage through culture, the Merseyside development corporation used to term ‘there’s life in the old docks yet’, this regeneration was a key factors In Liverpool winning the title of European Capital of a culture in 2008

24
Q

what is rebranding

A

also used to discard negative perceptions of place, giving new identity that is appealing to people and investors

25
Q

what is involved in rebranding

A

achieved through reimaging, place marketing and regeneration schemes.

As part of rebranding, many places create logos and slogans that are designed
to be instantly recognisable and create positive associations with the place they
are representing

26
Q

what are the issues with rebranding

A

Different stakeholders may include pre-existing residents, local businesses,
potential investors, local government and potential homeowners or visitors and the challenge is to satisfy as many of these groups as possible

Pre-existing residents often want to protect and project their local distinctiveness while development agencies seek to establish place brands based on government incentives, available technology and an area’s international links.

Some city regeneration schemes have actually driven out the locals they originally intended to help, as rising property prices and rents have favoured more affluent people.