3.2 Business Objectives Flashcards
1
Q
Profit maximisation and its point on graph
A
when firms look to maximise their profits by operating at MR=MC
2
Q
Revenue maximisation and its point on graph
A
firms aim to maximise their revenue
MR=0
3
Q
Sales maximisation and its point on graph
A
Firms aim to maximise their sales
AC=AR