3.1.3 SWOT Analysis Flashcards
1
Q
What does SWOT stand for?
A
Strengths
Weaknesses
Opportunities
Threats
2
Q
What are strengths?
A
Internal factors within a business that can help achieve objectives
Eg - USP
3
Q
What are weaknesses?
A
Internal factors that could prevent a business from achieving objectives
Eg - low market share
4
Q
What are opportunities?
A
External business circumstances that help achieve objectives
Eg - trends, demand
5
Q
What are threats?
A
External problems that may prevent achieving objectives
Eg - competition
