3.1.2 Corporate Strategies ( Kays distinctive capability)

Question 1

Distinctive capability

Answer 1

A form of competitive advantage that is sustainable because it cannot easily be replaced

Question 2

What does Kay argue?

Answer 2

Argues that the source of competitive advantage is through the exploitation of distinctive capabilities.

Question 3

How many distinctive capabilities did kay identify?

Answer 3

3 types of distinctive capabilities (AIR)

Question 4

What are three types of capabilities did kay identify?

Answer 4

• Architecture
• Innovation
• Reputation

Question 5

Architecture

Answer 5

-refers to the contracts + relationships within and around an organisation
-also refers to how you interact/ deal with stakeholders
e.g (suppliers,customers,employees)
Strong systems and relationships offer a competitive advantage

Question 6

Innovation

Answer 6

refers to the development of new product and processes development
-requires R+D

Question 7

Reputation

Answer 7

Refers to having a strong brand image and having positive associations related to quality, reliability and prestigeness