3.1.2 Business growth Flashcards
What is organic (or internal) growth?
Firms can grow by expanding the scale of their operations and gaining market share
How is organic growth achieved?
- achieved by investing within the firm, such as by expanding operations, increasing labor, or enhancing fop.
How can organic growth be financed?
financed by reinvesting profits back into the firm or by borrowing, like taking out loans or issuing more shares.
What are some methods firms use to grow organically?
Firms grow organically by gaining market share, product diversification, opening new stores, expanding internationally, and investing in new technology or machinery.
What is an example of a company that has grown organically?
LEGO is an example; they introduced new products like Lego Friends and board games to reach a broader customer base.
What is inorganic growth?
Inorganic growth occurs when firms grow through takeovers and mergers, rather than expanding their own operations internally.
What is a takeover?
A takeover is when one firm buys another, which then becomes part of the acquiring firm.
What is a merger?
A merger is when two firms unite to form a new company, combining their resources and operations.
What is integration in the context of firm growth?
Integration refers to growth through amalgamation, merger, or takeover.
What is horizontal integration?
a merger between two firms in the same industry and at the same stage of production.
What are the main types of firm integration?
The main types are:
- vertical integration (forward or backward)
- horizontal integration
- conglomerate integration.
Why do firms choose horizontal integration? (3)
- achieve eos
- increase market share
- reduce comp in their industry
Can you give an example of horizontal integration?
- the proposed 2018 merger between Sainsbury’s and Asda
- Comcast’s acquisition of Sky in 2018
- Sports Direct buying House of Fraser in 2018.
What is vertical integration?
the merger of two firms at different stages of the same industry or production process, typically involving firms connected to the same final product.
Why do firms pursue vertical integration?
- increase barriers to entry
- gain control over suppliers and markets
- ensure a smoother production process
- maintain quality standards
- improve efficiency.
How does vertical integration create barriers to entry?
by preventing competitors from accessing essential suppliers or retailers = making it harder for new firms to enter the market.
What are barriers to entry?
- obstacles that prevent companies from entering a market or industry, which can include legal barriers like permits or patents or firm-created barriers such as advertising, brand loyalty, or technical expertise.
What is forward vertical integration?
Forward vertical integration involves merging with or taking over a firm further along in the supply chain, closer to the final consumer.