3.1.1 Flashcards
What is a non-profit organisation?
Businesses that are operated commercially but with social welfare and environmental aims in mind, Profits are usually re-invested.
What is a firm?
Business organisation such as a corporation that produces and sells goods and services in markets
What is a public sector organisation?
They are owned and controlled by the state
What is a private sector organsiation?
Organisations that are owned by private invetseros
What are different types of firms?
-Private limited companies
-Co-operative producers
-Social enterprise
What are private limited companies?
Companies whose share are not listed of a public exchange
What are co-operative producers?
Owned and run by their members such as john lewis/waitrose
What are social enterprises?
Profit is re-invested for social purposes rather than for gain of private investors.
Why do smaller firms survive and thrive?
-Act as a supplier/ sub-contractor to larger enterprises
-low PED and high price elasticity of income for products
-Internal diseconomies of scale.
-Innovative, flexible
-External economies of scale
What are smaller firms business objectives?
-Business survival
-Revenue maximisation
-Profit maximisation
-Cost efficiency and scale
-Customer service
What are the key reasons why some firms stay small?
-Product differentation and USP
-Flexibility in meeting customers needs
-Deliver high standard of customer service
-Exploit opportunities from e-commerce
What is a stake holder?
Any individual or organisation who has a vested interest in the activities and decision making of a business
What are shareholders?
Own the business and interest in profit growth and price growth
What is product differentiation and USP for smaller firms?
Being seen as ‘small’ can help differentiate against larger competitors
Perception of better product
-Adding value through provision of specialist expertise
What is flexibility in meeting customer needs for smaller firms?
-Talk to customers regularly
-Often communicate to customers’ language which give the impression that they are in tune with their need.
-Easy to get customer feedback