3.10 - Market Positioning Flashcards
1
Q
What is Market Positioning?
A
Where a particular brand stands in relation to other brands in the market
2
Q
What can Market Positioning be used for?
A
Market Mapping
3
Q
What are the benefits of Market Positioning?
A
Identify a gap in the market
Easy and quick
Low cost
4
Q
What are the drawbacks of Market Positioning?
A
Reason for gap in the market
Inaccurate
No guarantee of success
5
Q
Give examples of Market Positioning that will underpin Marketing Decisions
A
What type of product?
What price?
Where/how the product will be sold?
How the product will be promoted?
