3.1 - Small Firm Survival Flashcards
Why do small firms tend to survive?
Act as supplier/sub-contractor
Low PED and high YED
Avoid internal Diseconomies of scale
Lifestyle enterprise
Responsiveness to changing markets
External economies of scale
How does acting as a supplier aid small firm survival?
Outlet for output
Relative price control
How do PED and YED compliment small firm survival?
Low PED
High YED
High prices + profit margins
Brand loyalty given high income
How does diseconomy avoidance aid small firm survival?
Low LRAC
Stable unit costs
Avoids internal diseconomies
How does lifestyle enterprise aid small firm survival?
Owners aim to satisfice
Not profit maximising
How do external EoS aid small firm survival?
Industry growth
Compliments diseconomy avoidance