3- Value Proposition (Part 1) Flashcards
Process using technology to create and commercialize innovative solutions.
TECHNOPRENEURSHIP
It combines entrepreneurship skills and cutting-edge technological know-how. It is also capable of disrupting traditional industries and solving complex problems where Value proposition plays a crucial role.
TECHNOPRENEURSHIP
It is a statement that describes the unique benefits that a product or service offers to its customers.
VALUE PROPOSITION
It helps to differentiate oneself from other players in the market. It helps to attract and retain customers, increase sales, and ultimately lead to the success of the venture.
Also helps to attract investors and other stakeholders.
VALUE PROPOSITION
What is the purpose of Value Proposition:
- Communicate the unique benefits that a product or service provides to its customers.
- Should explain how it solves a problem or meets a need that the customer has.
- Should be clear, concise, and tailored to the needs and desires of the target market.
- A critical component of technopreneurship
- Essential to craft a clear and compelling value proposition that speaks o the need and desires of the target market to ensure the success of a technopreneurial venture.
Kinds of Value Proposition
- Cost-based Value Proposition
- Benefit-based Value Proposition
- Quality-based Value Proposition
- Service-based Value Proposition
Elements of Value Proposition
- Customer Segment
- Value Differentiation
- Benefit Statement
- Proof
- Communication
How Value Proposition different from Technopreneurship?
- Emphasis on Innovation
- Rapidly changing market
- Ned for Scalability
Challenges of creating Value Proposition in Technopreneurship
- Lack of Customer Understanding
- Limited Resources
- Competition
Best practices of creating Value Proposition in Technopreneurship
- Focus on the Customers
- Emphasize the benefits
- Differentiate from Competitors
TRUE OR FALSE: Creating a compelling value proposition is critical for success in technopreneurship
TRUE