3 Strategic Choices Flashcards
1
Q
What are Johnson, Scholes and Whittington’s 3 strategic choices?
A
1) Competitive Strategy
2) Product/Market Strategy
3) Development Strategy
2
Q
What is Competitive Strategy?
A
The way that firms choose to compete against their rivals to win customers and secure profitability
3
Q
What is Product/Market Strategy
A
The decisions on what products to offer and what markets to enter?
4
Q
What is Development Strategy?
A
The decision on how to gain access to certain products and markets
