3. How Effective was Nazi Propaganda as a Method of Control? Flashcards
Carrot and stick
This phrase is a metaphor for the use of a combination of reward and punishment to induce a desired behaviour
How did the Nazis use propaganda to induce reward? (3)
Glorified Nazi regime
Made Germany appear as great and fully recovered from war
Gave German citizens (Aryans) sense of pride for being part of “master race”
How did the Nazis use propaganda to induce punishment? (4)
Created fear for those who opposed regime
Maintained climate of terror/fear
Made people scared to oppose
Portrayed certain groups of people as enemies
Position of Goebbels
Chief propagandist for Nazi Party
What was established in Nazi Germany to create propaganda?
The ministry of propaganda
Aims of Nazi propaganda (2)
Win support instead of acceptance
Make German citizens addicted to Nazi Party and to worship them, instead of simply complying
What did Goebbels want to establish through the use of propaganda?
A neutral attitude towards the regime - everyone worshipped Nazis
Quote about use of propaganda by Goebbels
“We want rather to work on people until they have become addicted to us”
What does propaganda demonstrate?
The efficiency of Nazi Germany
Two ways in which propaganda was effective in Nazi Germany
Played upon emotions
Use of red provoked and engaged audience
What happened to socialist and communist newspapers when the Nazis came into power?
They were banned
How many daily newspapers did the Nazis have by the end of 1933?
27
How many Nazi newspapers were sold per day?
2.4 million
What happened to news agencies who supplied the press when the Nazis came into power?
They came under a state controlled organisation
What method of propaganda did Hitler and Goebells prefer to newspapers?
Radio as they believed spoken word had much more impact than written communication
What made radio such an effective propaganda method?
It was hard to escape
Why was radio propaganda so hard to escape in Nazi Germany?
Loudspeakers were set up in towns and factories
Radios were very cheap so many people owned them
What did radio give Hitler an opportunity to do?
Talk directly to the German people
What were films used to do by the Nazis?
Used to speak to the German people subconsciously and deliver political messages to them
How were films effective propaganda methods in Nazi Germany?
They glorified leadership, demonised Jews and communists, and banned pacifist messages
What did Nazis believe the best propaganda was?
Good discipline
Where was Nazi discipline shown off?
In parades and marches
What were households expected to hang in Nazi Germany? What would happen if they didn’t?
Expected to hang swastika flags and failure to conform was reported
Yearly propaganda in Germany
Annual party rallies in Nuremberg in September
Art promoted by Nazi propaganda
Art which glorified healthy, strong and heroic figures of Germany’s past
What type of art expeditions were glorified by the Nazis?
Expeditions of “Great German art”
What type of art expeditions were demonised by the Nazis?
“Degenerative art”
Two Nazi propaganda slogans which portrayed the Jews as the enemy
“Behind enemy lines - the Jews”
“He is guilty for the war”
Caption of Nazi propaganda showing picture of white women with a friend who is a black women
“Loss of racial pride”
What image did Hitler gain through the use of propaganda?
A superhuman image
What did Goebbels portray Hitler as?
“The champion of the new way of life”
What did propaganda make the public believe about Hitler?
Made public believe that Hitler was responsible for the reduction of unemployment
What was Hitler portrayed as by propaganda in relation to workers?
Portrayed as the defender of the workers
How was Hitler presented by the Myth of Hitler (propaganda)? (5)
The “man of the people”
Hard-working and tough
Political genius
Dynamic and forceful
Guardian of traditional morality
How were Nazi policies implemented (reality of Hitler)?
Hitler supplied the vision, his ministers and officials interpreted this and implemented policies
What wasn’t Hitler very involved in (reality of Hitler)?
Decision-making
How was Hitler far from hard-working (reality of Hitler)?
Disliked reading official documents
Rarely got involved in discussions about policies
His officials usually had great difficulty in getting him to make decisions
Success of Nazi propaganda: appears as most successful
Appears to have been most successful when it was aimed at young with their messages overlapping traditional values of particular groups
Success of Nazi propaganda: m/c support
M/C shared Nazis hostility towards socialism and communism and believed in propaganda that stated that Hitler was the only alternative to left-wing takeover
Success of Nazi propaganda: anti-semitism and resentment to ToV
Ran through all classes due to propaganda
Limitations of Nazi propaganda: Gestapo reports
Gestapo reports on state of public opinion indicate that many people had doubts about Nazi policies
Limitations of Nazi propaganda: aristocrats and old conservatives
Both reluctant to support more radical Nazi elements
Limitations of Nazi propaganda: less successful
Less successful when it challenged deeply held beliefs like religion
