3 - External influences Flashcards
Demand
how much a product is demanded in relation to price
Supply
how much a product is supplied in relation to price
What is a market?
any place/situation where buyers and sellers are in contact in order to trade goods, services or contracts
features of a competitive market
- large numbers of firms
- no decision on price setting ~ these are often low
- little if any power in the market
- compete on non price differences
- low barriers to entry and exit
features of a monopoly
- single business dominates the market
- fully in control of the market
- high barriers to entry
- usually higher prices
features of monopolistic competition
- large number of firms
- low barriers to entry and exit
- product differentiation
oligopoly
- market dominated by a few large firms
- more limited competition
- all adopt the same pricing approach
- buyers in control
- compete on non price differences
barriers to entry
factors that could prevent a business from entering and competing in a market
barriers to exit
factors that could prevent a business from exiting a market, even if it wants to
organic growth
growth that is achieved by increasing the firms sales by selling more to existing or new customers. This will help towards market dominance as long as competitors aren’t all achieving the same.
mergers and acquisitions
two businesses join together.. the larger the businesses the more dominant these can be together leading to increased sales and dominance
what is equilibrium?
the situation in a market where demand is equal to supply
other than price, what factors determine demand?
- fashion
- income
- population
- substitutes
other than price, what factors determine supply?
- costs
- tastes
- subsidies
substitues
an alternative product that serves the same function
complements
a product that is used and brought in conjunction with another
subsidy
a payment from the government to encourage a business to increase supply
what is meant by elasticity of demand?
the responsiveness/sensitivity of demand in relation to a change in price
elastic… eg
sensitive products (demand is effected by a change in price)
- chocolate
- cinema tickets
- clothes
inelastic.. eg
insensitive products (less likely to change, no matter what the price)
- fuel
- alcohol
- cigarettes
examples of some barriers to entry?
- large start up costs
- legal restrictions
- inability to gain economies of scale and compete against existing firms
examples of some barriers to exit?
- existing contracts
- redundancy costs
- difficulty of selling machinery etc
what can small businesses do to compete in a market?
- longer opening hours
- improved customer service
- compete in a niche market rather than a very broad one