3 - Developing a Business Plan - Cost Volume Profit Analysis Flashcards
What is a business plan?
It is an evolving report that describes a business’s goals and its plans for achieving those goals.
What are the three main purposes of a business plan?
- It is an effective organisational tool
- It serves as a benchmark
- It serves as a tool to gain financing
How does a business plan help organise a business?
It encourages you to think critically about your hopes for the business and putting a plan on paper will help to imagine how the plan will work, and evaluate the plan, develop new ideas and refine the plan.
Similarly, by looking at the plan from different perspectives, such as those of managers who have the responsibility for various sections of the business, you can discover and correct flaws before implementing the plan.
How does a business plan serve as a benchmark?
It provides a model of how business performance is projected to occur which can later be compared to and measure the actual performance of a business.
As such, it allows a business to quickly find whether there are any shortfalls or surpluses in the actual performance of a business, which can be addressed much faster.
How can a business plan help gain financing?
A business plan helps an entrepreneur to obtain the financing that new and growing companies often need. When looking for additional funding, potential investors and creditors may request a copy of the business plan to help them decide whether or not to invest in the business or to loan it money.
What is a risk?
Amount of uncertainty that exists about the future operations of a business.
What is a return?
Money received from investment and credit decisions.
What are the five parts of a business plan?
- A description of the business
- A marketing plan
- A description of the operations of the business
- An environmental management plan
- A financial plan
What is the description of the business?
This description includes information about the organisation of the business, its products or services, its current and potential customers, its objectives, where it is located, and where it conducts its business.
What is the marketing plan?
The marketing plan shows how the business will make sales, and how it will influence and respond to market conditions. It provides evidence of demand for the business’s product or services, including any market research available.
It describes current and expected competition in the market, as well as relevant government regulations. It outlines how the business will promote, price, and distribute its products (the business’s ‘marketing strategy’), as well as the predicted growth, market share, and sales of products (its ‘sales forecast’) by period.
What is the operating plan?
The business operations section includes a description of the relationships among the business, its suppliers, and its customers, as well as a description of how the business will develop, service, protect and support its products or services.
Other influences on the operations of the business might also be described in this section. These might include the availability of employees, concerns of special-interest groups, regulations, the impact of international trade, and the need for patents, trademarks, and licensing agreements.
What is the environmental management plan?
The environmental management plans describe how the actions of your business might impact the natural environment in which it occurs and sets out clear commitments from the business taking the actions on how those impacts will be avoided, minimised, and managed so that they are environmentally acceptable.
What is the financial plan?
The financial plan identifies the business’s capital requirements and sources of capital and describes its projected financial performance.
What are the steps a business takes to identify capital requirements?
- Determine the resources needed
- Determine the capital needed to acquire the resources
- Analyse the business’s projected cash receipts and payments
- Determine available cash and any need for borrowing
What is a cash buffer and why is useful?
A cash buffer is an extra cash on hand above the projected short-run cash payments of the business. The buffer serves to protect the business from differences between actual cash flows and projected cash flows, as well as from unanticipated problems.
It lets the business operate normally through downturns without having to look for financing. It also lets the business take advantage of unexpected opportunities that require cash.
How does a business identify sources of capital?
The business must know both the length of time for which the business plans to use the capital before paying it back to creditors or returning it to investors and the availability of short and long-term sources of capital.
Short term capital can come from two sources:
- Trade credit from suppliers
- Loans from financial institutions
Other sources of capital are lines of credit and long-term capital.
A sufficiently large company may offer private placements and public offerings as possible sources of capital.