3 - Culture in Context Flashcards
Culture
- A system within which behaviours, beliefs, knowledges, practices, values, concrete materials including buildings, tools and sacred items
- People’s way of life
- Tangible and abstract (e,g, language, values) things
- Dynamic and change over time
- CUlture and its elements are contested
Two main components of a culture
- Tangible components: Items/symbols that represent a culture in a concrete manner (e.g. clothing, food)
- INtangible components: Symbolic abstract elements of a culture that can only be interpreted but not concreted (e.g. language)
Two central oppositions of culture
- Dominant culture vs subculture and counterculture
OR - High culture (culture of rich people) vs popular and mass culture
Dominant culture
The culture that, through its political and economic power, is able to impose its values, language, ways of behaving and interpreting behaviour on a given society
Minority culture
- Those that fall outside the cultural mainstream
- Two subcategories (counter and subcultures)
Countercultures
Minority cultures that feel the power of the dominant culture and exist in opposition (e.g. hippies, bikies)
Subcultures
Minority cultures that differ in some way from the dominant culture but don’t directly oppose it (e.g. groups organised around occupations or hobbies)
Mass culture
- Refers to people who have little or no agency in the culture they consume (e.g. big companies dictate what people consume)
- Difference between mass and popular is that the two differ in terms of agency
Agency
The ability of “the people” to be creative or productive with materials given to them by a dominant culture
Simulacra
- Stereotypical cultural images produced and reproduced like material goods or commodities by the media and sometimes scholars
- Feature of mass culture
- “Hyperreal”, thus likely to be considered more real than what actually exists
Important distinction between popular and mass culture
Decipherment and reading
Decipherment
Looking in a text for the definitive interpretation, for the purpose (conscious or unconscious) the culture industry had in mind when creating the text
Reading
Process in which people treat what is provided by the culture industry as a resource, a text to be interpreted as they see fit, in ways not necessarily intended by the creators of the text
Norms
- Rules or standards of behaviour that are expected of a group, society, or culture
- Norms may be contested along the lines of ethnicity, “race”, gender and age
- Expressed in culture through various means, from ceremonies that reflect cultural customs (e.g. wedding)
- Norms change over time and differ from culture to culture
Sanctions
- Rewards and punishment in response to a particular behaviour
- Can be negative or positive
Positive sanctions
Rewards for “doing the right thing” (smiles, high fives)
Negative sanctions
Reactions designed to tell offenders they have violated a norm (glare, eye roll, ticket, fine)
Three kinds of norms
- Folkways
- Mores
- Taboos
Folkways
- Or etiquette
- Norms that govern day to day matters
- Shoyld not violate but are weakly sanctioned (e.g. double dipping)
Mores
- More serious
- Formalised norms we must not violate and are met with serious sanctions (eg. stealing, rape)
Taboos
Norms so deeply ingrained in our social consciousness that the mere thought or mention is enough to arouse digust (e..g incest, child porn)
Values
- The standards used by a culture to describe abstract qualities such as goodness. beauty, and justice and to assess the behaviour of others
- Values and bheaviour are not always congruent
Ideal culture
What people believe in (e.g. environmentalism)
Actual culture
What really exists (driving large SUVs)