3- competitive advantage & E-commerce (H2&4)

Question 1

Competitive advantage

Answer 1

Cost leadership
Differential strategy
Focus strategy

Question 2

Decision making levels

Answer 2

1. Executive
2. managerial
3. operational

Question 3

Information systems for organizational learning

Answer 3

Doing things faster (cheaper)
Doing things better (differential)
Doing things smarter

Question 4

Information technology has enabled new business models:

Answer 4

Operating a platform
Cutting out the middleman
Selling subscriptions
Prvoding on demand services

Question 5

Gartner Hype cycle

Answer 5

Technology trigger - visibility increases to a peak
Peak of inflated expectations - decreases –>
Through of disillusionment - increases to
slope of enlightenment –>
plateau of productivity

Question 6

Implimenting the innovation process

Answer 6

Put technology ahead of strategy
Match technology and strategy
Technology ahead of marketing
Innovation is continuous

Question 7

Brick and Mortar

Answer 7

Alleen fysieke winkel

Question 8

Click Only

Answer 8

Alleen online

Question 9

Click and Mortar

Answer 9

Zowel fysiek als online

Question 10

Designing websites.

Answer 10

1. Structural firmness
2. Funcitonal convenience
3. Representational delight