3 Flashcards
4 P’s of creativity
Order of influence
- Person
- Product
- Press
- Process
Press and Person influence process, which influences product
2Creative products have to be (note: subjective)
Novel and Useful
Creativity and Innovation link
Creative produces new and useful creations,
Innovation is the implementation of these creations
More Quantity of creative ideas =
More quality
Divergent thinking measures
- Fluency (ideas per time unit)
- Originality
- Flexibility (# of categories)
Divergent thinking and Convergent thinking link in choice making
Divergent = Create Choices Convergent = Make Choice
3 What makes people creative
- Expertise = technical/procedural/intellectual
- Motivation = Intrinsic is king
- Creative thinking skills = flexible + imaginitive
Too much or too little expertise for creative thinking?
Usually too much is better
Motivation lets you
- Willing to overcome obstacles
- Work after Failure
- Hard work
Scripts + Assumptions for creativity is good or bad?
BAD
Which of the 3 creative aspects to improve?
Creative thinking skills, CAN change this
Chaos or Structure for creativity?
Structure
Tools to enhance creativity
- Left/Right Brain
- SCAMPER
- Design Thinking
SCAMPER components
Substitute Combine Adapt Modify/Magnify/Minify Put in other use Eliminate Reverse, re-arrange
5Design Thinking Components
Empathize Define Ideate Prototype Test