3 Flashcards

1
Q

4 P’s of creativity

Order of influence

A
  1. Person
  2. Product
  3. Press
  4. Process

Press and Person influence process, which influences product

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2
Q

2Creative products have to be (note: subjective)

A

Novel and Useful

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3
Q

Creativity and Innovation link

A

Creative produces new and useful creations,

Innovation is the implementation of these creations

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4
Q

More Quantity of creative ideas =

A

More quality

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5
Q

Divergent thinking measures

A
  1. Fluency (ideas per time unit)
  2. Originality
  3. Flexibility (# of categories)
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6
Q

Divergent thinking and Convergent thinking link in choice making

A
Divergent = Create Choices
Convergent = Make Choice
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7
Q

3 What makes people creative

A
  1. Expertise = technical/procedural/intellectual
  2. Motivation = Intrinsic is king
  3. Creative thinking skills = flexible + imaginitive
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8
Q

Too much or too little expertise for creative thinking?

A

Usually too much is better

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9
Q

Motivation lets you

A
  1. Willing to overcome obstacles
  2. Work after Failure
  3. Hard work
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10
Q

Scripts + Assumptions for creativity is good or bad?

A

BAD

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11
Q

Which of the 3 creative aspects to improve?

A

Creative thinking skills, CAN change this

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12
Q

Chaos or Structure for creativity?

A

Structure

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13
Q

Tools to enhance creativity

A
  1. Left/Right Brain
  2. SCAMPER
  3. Design Thinking
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14
Q

SCAMPER components

A
Substitute
Combine
Adapt
Modify/Magnify/Minify
Put in other use
Eliminate 
Reverse, re-arrange
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15
Q

5Design Thinking Components

A
Empathize
Define
Ideate
Prototype
Test
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16
Q

Who can be creative

A

Everybody

17
Q

Sharing should lead to inspiration and synergy, but it usually doesn’t because

A

Production Blocking - Going down specific path already discussed
Negatively evaluated - Fear of it

18
Q

Production Blocking and Negative Evaluation can be prevented through the technique of

A

Nominal Group Technique

  1. Intro and Explanation
  2. Silent generation of ideas
  3. Share
  4. Discuss
  5. Rank and Vote
19
Q

Systematic Inventive Thinking

A
  1. Subtraction (virtual product) - Remove part of product
  2. Multiplication - Add extra
  3. Division - Hacksaw (structurally, functionally)
  4. Task Unification - Add extra task to resource
  5. Attribute Dependency - Variable dependencies
20
Q

Virtual product is example of which SIT technique

A

Subtraction

21
Q

Ipod touch (of iphone)

TV Remote

Shading Glasses / Lights on bike path

A

Subtraction

Division

Attribute dependency technique