2

Question 1

5 Adoption life cycle # of NEW adopters,

+focus

Answer 1

1. Innovators = tech
2. Early Adapters = application
3. Early Majority = practical proof
4. Late Majority = more practical proof, established
5. Lagard = skeptical, individual evaluation

Question 2

The chasm is between

Answer 2

Early Adapters and Early Majority

Question 3

Crossing the Chasm through
first __ central
then ___ central

Answer 3

Innovation is central

Market is central

Question 4

Evaluation Alternatives

Answer 4

1. Value is subjective
2. Reference points
3. Gains improve, shortcomings losses
4. Losses bigger impact than shortcoming

Question 5

Status Quo vs Endowment Effect

Answer 5

Status quo = Not wanting to change

Endowment effect = Value their own higher

Question 6

Innovations have to be big because

Answer 6

Status Quo Bias,