3 Flashcards
Idea that companies that do not adapt to the internet age will become extinct
digital Darwinism
a new way of doing things that doesn’t initially does not meet the needs of existing customers
disruptive technology
produces an improved product consumers are eager to buy
sustainable technology
a massive network that connects computers all over the world and allows them to share information and data
internet
World Wide Web during the first few years of operation between 1991 and 2003
Web 1.0
buying of selling of goods and services over the internet
Ecommerce (only online transactions)
includes all ecommerce along with all activities related to internal and external business operations
Ebusiness
refers to the depth and breadth of details containied in a piece of textual, graphic, audio or video information
information richness
number of people a firm can communicate with all over the world
information reach
occurs when a company knows enough about customer likes and dislikes that it can fashion offers more likely to appeal to certain groups of consumers
Personalization
niche-market business sales strategy
long-tail
agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
intermediaries
selling directly to consumers (removing intermediaries)
disintermediation
adding new steps to the value chain
reintermediation
refers to the creation of new intermediaries that would not have been possible before ecommerce
cybermediation
pattern of consumer movement through a website
clickstream
businesses buying and selling from each other over the internet
Business to Business
What percent of market share does B2B comprise?
80
Business that sells its products to consumers
B2C
any customer who sells a product or service to a business (priceline)
Consumer to Business
evualtes variables that search engines use to determine where a URL shows up
search engine ranking
keywords that advertisers choose to pay for and appear as sponsored links on google results page
adwords
helps companies manage the creation, storage, editing and publication of their website content
content management system
next generation of internet use, more mature, focuses on collaboration, sharing, and free
Web 2.0