3:4:1 Market Structures Flashcards
What is the order of the Most to Least competitive market structures?
- Perfect Competition (most competitive)
- Monopolistic Competition
- Oligopoly
- Monopoly (Least Competitive)
What Market Structures have imperfect competition?
- Monopolistic Competition
- Oligopoly
- Monopoly
What determines the output and price of a firm?
COMPETITION in the market
What is the rule to tell if a market is an Oligopoly?
F-rule If FIVE or FEWER FIRMS have 50% market share, the market is highly concentrated and has characteristics of an Oligopoly
In highly concentrated markets [……] firms dominate
Few firms dominate
Define the Concentration Ratio?
Is the market share controlled by a certain amount (n) of the largest firms
Example - What is the Four-Firm concentration ratio?
Is the market share controlled by the four largest firms in the industry
What would the concentration ratio of an Oligopoly and Monopoly be?
- Oligopoly - Highly concentrated - Monopoly - Low concentration ratio
How many firms/its market concentration does a perfectly competitive market structure have?
Number of firms – many small firms Market concentration – low concentration
How many firms/its market concentration does a Monopolistic competitive Market have?
Number of firms – one large firm – high concentration - 1 firm has 100%
How many firms/its market concentration does an oligopoly market structure have?
Number of firms – a few large firms dominate Market concentration – high concentration
How many firms/its market concentration does a monopoly market have?
One firm has 100% concentration ratio
What type of product do perfectly competitive market sell?
Homogeneous (the same type of products)
What kind of product do monopolistic Competition markets have?
Similar products
What type of product to oligopolistic markets sell?
Similar
What type of products do monopolistic market sell?
Unique products
What kind of knowledge do firms have in perfectly competitive markets?
Perfect information
What kind of knowledge do firms have in monopolistic competition market structures?
Imperfect information
What kind of knowledge do firms have in oligopoly markets have?
Imperfect information
What kind of knowledge do consumers in monopoly market structures have?
Imperfect information
What are the barriers to entry/exit of a perfectly competitive market like?
No barriers to entry/Exit
What kind of barriers to entry/exit are there in monopolistic competition market structures?
Low barriers to entry/exit
What kind of barriers to entry/exit are there in oligopoly market structures?
Hi barriers to entry/exit
What kind of barriers to entry/exit are there in monopoly market structures?
Hi barriers to entry/exit
In perfectly competitive markets are produces price takers or price makers?
Price takers
In monopolistic competition markets are produces price takers or price makers?
Price makers
In oligopoly markets are produces price takers or price makers?
Price makers
In monopoly markets are producers price makers are price takers?
Price makers
What is productive efficiency?
Because at the lowest point on the average cost curve. Where average cost is at its lowest Where the marginal cost intersects the average cost
What is allocative efficiency?
Producing at a point where the price of a good is equal to the marginal cost of production P = MC
What is dynamic efficiency?
Looks at how changes in technology and productive techniques overtime will increase the productive potential of a firm.
What is the Difference between Dynamic Efficiency and Allocative and Productive Efficiency?
Looks at changes in technology and productive techniques change whereas productive and Allocative efficiencies which are assumed to be static
What is X-Inefficiency?
When Average Cost is higher than the lowest possible average cost. Firm operates above its Average Cost Curve (AC)
Where does X-Inefficiency occur?
Happens in highly concentrated markets, eg. Monopoly and Oligopoly Where Firms are able to make supernormal profits and have an Average Revenue (AR) that is greater than their Average Costs (AC)
Characteristics of a Perfectly Competitive Market - How many Firms are there in a Perfectly Competitive Market?
Many small firms
Characteristics of a Perfectly Competitive Market - Types of Product in a Perfectly Competitive Market.
Homogeneous (exactly the same)
What does Homogeneous mean?
Exactly the same
Characteristics of a Perfectly Competitive Market - Firms Information/Knowledge.
Perfect Knowledge - Firms has access to information about rival firms, including the latest technology and techniques on who makes SUPERNORMAL Profits
What is a Perfectly Competitive Market?
A market where a large number of small firms exist, selling homogeneous products. Normal profits are achieved in the long run because there are no barriers to entry to protect the firms that make supernormal profits in the short run.
Why can Perfectly Competitive NOT maintain Supernormal Profits in the long run?
Because rival firms will see that these supernormal profits are being made (because of perfect knowledge) and will enter the industry (no barriers to entry)
What is Long-Run Equilibrium?
A Perfectly Competitive Firm will always make normal profits only, any supernormal profits having been competed away and the losses removed by firms leaving the industry
Where is the shut-down point for a Firm?
Occurs when the firm is not covering its average variable costs
When will a Firm only make a loss in the short run?
As long as it covers the variable cost of making the good.
What is Monopolistic Competition?
Market with many small firms, which supply goods that are slightly differentiated, allowing them to be price makers
What are the characteristics of a Monopolistically Competitive Firm?
Have similar characteristics of perfect competition. Except they are price makers because the products they produce are not exactly the same.
Why are some Monopolistically Competitive Firms able to be Price Makers?
Because the products they produce are not exactly the same
Characteristics of Monopolistically Competitive Firms - Number of Firms.
Many small firms
Characteristics of Monopolistically Competitive Firms - Type of Products.
Similar goods, slightly differentiated because of quality, branding and advertising
Characteristics of Monopolistically Competitive Firms - Knowledge/Information.
Imperfect Information about rival firms’ price and output decisions but firms will be able to identify when supernormal profits are made
Characteristics of Monopolistically Competitive Firms - Barriers to Entry/Exit.
Low
Characteristics of Monopolistically Competitive Firms - Price Taker or Price Makers?
Price makers to an extent because they are producing goods that are slightly different from those of rival firms
The average variable cost is the same as what?
Average variable cost is the same as average total costs (no fixed costs)
Can a monopolistically Competitive Firm make supernormal profits?
Yes in the short term
Does a firm need to operate at the productively efficient (Lowest point in the average cost curve) or Allocatively efficient (Where Price = Marginal Cost) levels of output?
It does not need to because it is a price maker to an extent and firms ha e imperfect knowledge
Can monopolistically Competitive Firm maintain supernormal profits in the long run? Why/Why not?
No Because firms have near perfect knowledge that allows firms to identify the supernormal profits a firm is making, and low barriers to entry that allows firms to enter the market and compete profits away.
Why do Monopolistically Competitive Firms not make losses in the long run?
There are very low barriers to exit, which means that should Firms be making losses they will leave the industry rather than try to persevere in the long run.
How are some firms able to survive longer making losses profits than others?
Because some firms have greater cash reserves than other firms, who have to leave the market.
What is an Oligopoly?
A market dominated by a few large firms - often associated with interdependence and collusion
What does Interdependence mean?
Means that actions of one firm in the industry will impact on the other firms in the industry
Characteristics of an Oligopoly market - Number of Firms.
A few large firms dominate
Characteristics of an Oligopoly market - Type of Product
Goods with some similarity but brand loyalty tends to be strong
Characteristics of an Oligopoly market - Barriers to Entry/Exit
High
Characteristics of an Oligopoly market - Price makers or Price takers.
Oligopolies are price makers but agree to price-fixing deals with rivals to avoid price competition
What is the concentration ratio in an Oligopoly market?
High concentration ratio - few firms dominating in an industry
How do Firms deal with price competition in an Oligopoly market?
Firms tend to avoid price competition with collusion
What is a Price War? And what are the Costs of a Price War?
When one firm lowers their prices, others follow, the firm loses revenue although they gain additional sales, the lost revenue is the cost of the price war.
What is a Collusion?
Is an agreement between two or more firms to limit competition and therefore divide the market, set prices and output.
Is Collusion Legal?
Collusion is NOT legal and is illegal
What are the two types of Collusion?
- Overt Collusion - Tacit Collusion
What is Overt Collusion?
Where Firms openly fix output, prices, marketing or the sharing out of customers
What is an extreme form of Overt Collusion?
Cartel
What is Tacit Collusion?
Is quiet or behind the scenes. The result is that firms do not compete with other or prices are higher than they would be otherwise be. There is Price Fixing
What is Price Fixing?
Firms coming together to ensure that prices remain stable and therefore price competition is avoided
Is Tacit Collusion Legal?
It is illegal
How is Tacit Collusion performed?
Is the collection of firms avoiding competition and following the actions of a market leader, known as a price leader.
What is the difference between Overt and Tacit Collusion?
- Overt Collusion is open - it is an agreement between firms to collaborate in some way to restrict competition - Tacit Collusion is quiet, unspoken or unwritten.
Why may some firms be able to break a collusion agreement?
To maximise a Firms Sales by lowering prices and catching a rival unaware or to gain immunity by acting as a whistle-blower and informing the competition authorities about any collusion agreement.
What is Price Discrimination?
happens when a firm charges a different price to different groups of consumers for an identical good or service
What are the main condition necessary for price discrimination to work?
- Differences in Elasticity in demand (different elasticities of demand for different consumer groups ) - Barriers to prevent consumers switching from one supplier to another - Firm is a price maker - Separate markets
Why do firms do peak and off peak pricing?
- Off peak times - there is plenty of Spare Capacity and Marginal costs are low - At Peak times - when Demand is high, short run supply becomes inelastic as the supplier reaches full capacity.
What is 3rd Degree Price Discrimination?
involves charging different prices to different groups of people.
Advantages of Price Discrimination.
- Firms will be able to increase revenue (enable some firms to stay in business and continue providing off-peak services) - Increased Investment (Increased revenues lead to greater research and development) - Lower Prices for some (Some consumers benefit from lower prices) - Manages Demand (Can use it to encourage people to travel at unpopular times)
Disadvantages of Price Discrimination.
- Higher Prices for some (Some consumers will pay more for the same product) - Decline in consumer surplus (More Money is transferred from consumers to firms, greater inequality) - Potentially unfair (Those who pay higher prices may be poor) - Administration Costs ( there will be Costs in separating the markets) - Predatory Pricing (Profits from this could be used to finance Predatory Pricing)
Marginal Cost and Price Discrimination?
In markets where the marginal cost of a product is very low, the firm is incentivised to sell all its tickets and uses price discrimination to do this.
What market share do Monopolies have?
25% in the UK
What are the Problems with Monopolies?
- Higher Prices (can set higher prices than if they were in a competitive market) - Allocative inefficiency (Price is greater than Marginal Cost, in a competitive market the price would be lower) - Productive Inefficiency (Output does not occur at the lowest point of the AC curve) - X-Inefficiency (Monopolies have less incentives to cut costs because it doesn’t face competition from other firms) - Supernormal Profit (Unequal distribution of income in society) - Lack of Choice - Diseconomies of Scale
Advantages of Monopolies.
- Economies of Scale (If there are significant economies of scale, a monopoly can benefit from lower average costs. This can lead to lower prices for consumers.) - Research & Development (Monopolies make supernormal profit which can be invested in Research & Development.) - May gain monopoly power because it is the most efficient - Global Competition (A domestic monopoly may face competition from abroad, and therefore what may appear as a monopoly may still face competitive pressures.)
Evaluation of Monopolies.
- Depends on the industry (Eg, Monopoly is needed in the tap water industry but not in the restaurant sector, where there is less economies of scale) - Some industries need a lot of research and development (Monopolies may be needed to do this) - Government could regulate Monopolies (to gain better economies of scale, without disadvantages of higher prices)
How do Monopolies develop
- Horizontal Integration - Vertical Integration - Legal Monopoly - Internal expansion of firm - Being the first Firm
Development of Monopolies - Horizontal Integration
Where two firms join at the same stage of production
Development of Monopolies - Vertical Integration
Where a firm gains market power by controlling different stages of the production process.
Development of Monopolies - Legal Monopolies
Patents Eg. Royal Mail
Development of Monopolies - Internal Expansion of a Firm
Firms can increase market share by increasing their sales and possibly benefiting from economies of scale.
Development of Monopolies - being the first Firm
Microsoft created monopoly power by being the first Firm
Why do Monopolies need to create barriers to entry?
to protect them from new firms entering the market.
Features of a monopolistically Competitive Market?
- Many Firms - Freedom of entry and exit. - Firms produce differentiated products. - Firms have price inelastic demand; they are price makers because the good is highly differentiated - Firms make normal profits in the long run but could make supernormal profits in the short term - Firms are allocatively and productively inefficient.
What is a Monopolistically Competitive Market?
Market structure which combines elements of Monopolies and competitive markets. Essentially a monopolistic competitive market is one with freedom of entry and exit, but firms can differentiate their products. Therefore, they have an inelastic demand curve and so they can set prices. However, because there is freedom of entry, supernormal profits will encourage more firms to enter the market leading to normal profits in the long term.
Limitations of Monopolistic Competition.
- Some Firms are better at brand differentiating and therefore will make supernormal profit - More assumes there are no barriers to entry when in real life there will be a few - Difficult for firms to achieve brand loyalty
What are the differences between a Monopoly market and a Monopolistically Competitive Market?
In monopolistic competition there are no barriers to entry. Therefore in long run, the market will be competitive, with firms making normal profit
Difference between Monopolistically Competitive Market and Perfect Competition.
In Monopolistic competition, firms do produce differentiated products, therefore, they are not price takers (perfectly elastic demand). They have inelastic demand.
Define an Oligopoly.
Is an industry dominated by a few firms
Main features of an Oligopoly market.
- An industry that is dominated by a few firms - Interdependence of firms – companies will be affected by how other firms set price and output. - Barriers to entry. In an oligopoly, there must be some barriers to entry to enable firms to gain a significant market share. - Differentiated products. In an oligopoly, firms often compete on non-price competition. - Oligopoly is the most common market structure
How do firms compete in an Oligopoly market?
- The objectives of the firms; e.g. profit maximisation or sales maximisation? - The degree of contestability; i.e. barriers to entry. - Government regulation.
What are the outcomes of an Oligopoly market?
- Stable prices (e.g. through kinked demand curve) – firms concentrate on non-price competition. - Price wars (competitive oligopoly) - Collusion- leading to higher prices.
Price wars in an Oligopoly.
Firms in oligopoly may still be very competitive on price, especially if they are seeking to increase market share. In some circumstances, we can see oligopolies where firms are seeking to cut prices and increase competitiveness. A feature of many oligopolies is selective price wars.