3 Flashcards
Idea Generation
1-2
1 Serve a need („heavy backpack on airport“)
- pain of customer
- enter market by solving pain
3 Create a need („tamagotchi“)
- gain of customer
- scale by creating gain
—> good entrepreneurs start by solving a pain and leverage their business by creating a gain for their customer as well
Events and Changes
1-4
1 Technological events
- innovation
- digitalization (wire card)
2 market events
- deregulation (flixbus)
- economic opening
- insolvencies
3 social events
- world cups
- festivals
- public holidays
- actitivies („Jochen Schweizer“)
- health (dean & David)
4 societal changes
- environmental awareness
- urbanization
Process: find out if your idea is an opportunity
When are ideas created?
37%: Leisure time
16%: meeting
14%: at home
11%: Business travel
Process:
Test the quality of Ideas
3 Questions
Process 1-4
Questions:
- is there a problem?
- is there a customer I can reach?
- is there a willingness to pay for my service?
Process
1 is different or better?
2 delivers value
3 is doable
4 has an acceptable cost/benefit ratio
Business Plan
1-10
1 Executive Summary
2 Corporate Goals
3 Products & Services
4 Market & Sector
5 Marketing
6 Organization
7 Management & Key Roles
8 Implementation
9 Finances
10 Chances & Risks
Business Model Canvas
1-9
1 Customer Segments
2 Value Proposition
3 Customer Relationships
4 Channels
5 Key Partners
6 Key Activities
7 Key Resources
8 Cost Structure
9 Revenue Streams
Idea Generation Tools
1-4
1 SCAMPER
2 6-3-5
3 affinity diagram
4 design thinking
SCAMPER
S substitute materials ,components, persons
C combine services/features
A adapt functionality of features
M modify design/size
P put to another use
E eliminate functions
R reverse/find new use case
Method 6-3-5
6 People, 3 Ideas, 5 Minutes
- 6 people
- everyone fills in 3 ideas in their worksheet, limit 5min
- pass to your left, no discussion
- read, fill in 3 more ideas, limit 5min
- pass around and repeat until round is completed
Preparation:
- 6 people
- worksheet prepared
- everyone knows target audience
Pro / Con Method 6-3-5
+
- very efficient
- no anchoring effect (no „loudest“ idea -> done in silence)
- all ideas are documented
- Ideals are already developed by 5 others who follow in the process
-
- similar ideas
- participants need to get used to the process
- target audience must be very clear to all participants
Infinity Diagram
1-4
Step 1: record each idea on a sticky note
Step 2: look for relations between ideas (place side by side)
Step 3: begin discussion
Step 4: clustering ideas into groups
Design Thinking
1-5
1 Empathize
- gain an empathic understanding of the problem you are solving
- conduct interviews
- consult experts
- understanding of daily activities that are connected to your problem
2 Define
- define problem (precise as possible)
- end up with human-centered problem
3 Ideate
- start generation of ideas
- see ideation techniques
4 Prototype
- build a minimum viable product or a prototype to test
- testing: look, feel, handling
5 Test
- iteration: redefinition of problem & prototyping
- use of non-linear structure of design thinking
Tools to Generate Ideas
1-5
1 Brainstorming
- write down as many ideas as possible
2 Benchmarking
- find Potential improvements in a existing product
3 Questioning assumptions
- write down every step of process and question every detail
4 Collaboration
- take 2-3 people with different backdrops to develop a business model
5 Forced Relationships
- similar to collaboration but based on technological relationship (digital camera + phone = smartphone)
Tools to organize and cluster Ideas
1-4
1 Affinity Diagram
- list ideas and cluster them with sticky notes
2 Decision Matrix analysis
- tool to evaluate ideas
3 Storyboarding
- visual story
- cluster different steps of process
4 Story evaluation
- evaluate by picking 3 options as favorites
- narrow down the number of options
