2nd partial Flashcards
Examples of value creation
cost leadership
Differentiation
Focus
Company sets out to be the low cost producer of the industry
Economies of scale
Cost leadership
Company seeks to be unique in its industry along some dimensions that are widely valued by others
- product
- distribution
- sales
- mkt
- service
- img
Differentiation
Company sets out to be the best in a segment(s)
- can involve cost focus & differentiation focus
- segment needs to be profitable enough
Focus
Move to a new country while keeping your central corporate headquarters in your home country
1ST international strategy
Characteristics of international strategy
- extends point of sale / production G best practices X risk high and low flexibility X centralized decisions - simplest, copy/paste
Offices in different places but implement same strategy
- high std
- cheaper but + complex
Global strategy
Offices/int. locations have power to change strategy
- more costly
- high adaptation
Multinational / domestic
Most complex strategy
- high std + high adaptation
Transnational
Factors that affect strategy
Economic Political Legal Cultural Financial
Managers look for opportunities with the greatest RETURN and minimum RISK
Economic factor
Measurement of people lacking a minimum std of living
Poverty
World Bank measurement of poverty
Extreme poverty (less than 1.25 p/day) Moderate poverty (less than 2 p/day) Base of the pyramid (less than 4)
Rate of out of work citizens looking for a job measured against total civilian workforce
Unemployment
Government financial obligations
Debt