COMM 10, 2nd LE

Question 1

to reflect the true meaning as it already
exists in the world.

Answer 1

Reflective Approach

Question 2

who imposes his or her unique meaning on the world through language.

Answer 2

Intentional Approach

Question 3

Meanings are constructed by readers themselves and reality is subjective and multiple.

Answer 3

Constructionist Approach

Question 4

study of social production of meaning from sign systems, analysis of anything that can stand for something else.

Answer 4

SEMIOTICS (SAUSSURE)

Question 5

is a system of signs.

Answer 5

Language

Question 6

‘father of modern
linguistics’

Answer 6

Ferdinand de Saussure

Question 7

the word or more generally, the physical object(such as drawing or traffic lights) that we use to represent our thoughts.

Answer 7

SIGNIFIER

Question 8

the thought or idea that is represented.

Answer 8

SIGNIFIED

Question 9

resembles what it represents

Answer 9

Icon

Question 10

Has no relationship or resemblance to what it represents but its meaning is agreed upon by people

Answer 10

Symbol

Question 11

Has a logical or natural relationship to what it represents

Answer 11

Index

Question 12

the mutual creation of meaning

Answer 12

Communication

Question 13

a generalization about how a group of people coordinate meaning and action among themselves (worldview).

Answer 13

Culture

Question 14

is the study and practice of communication across cultural contexts. * the mechanism whereby people of different groups perceive and try to make sense of one another.

Answer 14

INTERCULTURAL COMMUNICATION

Question 15

indirect rather than explicit.

Answer 15

HIGH-CONTEXT COMMUNICATION

Question 16

explicit and detailed.

Answer 16

LOW-CONTEXT COMMUNICATION

Question 17

from UP College of Mass Communication coined the term Filipino Communicative Behavior (FCB)

Answer 17

Jose Lacson

Question 18

-is a matrix of contexts and perspectives, illustrating the multiple layers of thinking which precede and determine communicative behaviors.

Answer 18

Filipino Communicative Behavior

Question 19

• study of people’s use of space as a
  special elaboration of culture

Answer 19

PROXEMICS

Question 20

• Most externally obvious code of
  nonverbal behavior. It may indicate age,
  gender, nationality, ethnicity, education,
  economic status, lifestyle and attitude.
  Appearance also carries certain universal
  elements. Across cultures, appearance is
  the basis for judging beauty and different
  culture groups decorate their body with
  various adornments(e.g tattoos). How we

Answer 20

APPEARANCE

Question 21

• study of meanings, usage, and
  communication of time. Different
  cultures have different concepts of time
  manifested in terms of punctuality and
  pace

Answer 21

CHRONEMICS

Question 22

Includes posture, gestures, and facial
expressions.

Answer 22

KINESICS

Question 23

• also called tactile communication,
  _______ varies in amount, location, type,
  and public or private manifestation.
  _______ or touch communicates specific
  emotions like anger, fear, disgust, love,
  gratitude, and sympathy (Matsumato &
  Hwang, 2012)

Answer 23

HAPTICS

Question 24

• the study of messages sent by the eyes
  including eye contact, blinks, eye
  movements, and pupil dilation

Answer 24

OCULESICS

Question 25

- refers to nonverbal elements of the voice, the way we speak or the tone of our voice

Answer 25

VOCALICS OR PARALANGUAGE

Question 26

A mere background of speech, ________ is a complex and powerful element of human interaction that is culturally determined and which communicates certain aspects of a culture

Answer 26

SILENCE

Question 27

Study of interpersonal communication via smell. _________ are cultural in two ways: first, certain smells are connected to diet, bodily rituals, and geography; and second, the ability to smell and give valence to certain types of smell are also culturally conditioned

Answer 27

OLFACTICS

Question 28

- Anxiety - Assuming similarity instead of difference - Ethnocentrism - Stereotyping - Prejudice/Prejudgement - Discrimination

Answer 28

INTERCULTURAL CONFLICTS CAUSED BY VERBAL/NONVERBAL COMMUNICATION

Question 29

- Inquiry - Framing - Positioning - Dialogue - Reflection - Action

Answer 29

OVERCOMING BARRIERS TO INTERCULTURAL COMMUNICATION

Question 30

According to _______________, it is the “in-between” space in the clash between cultures where meaning and representation are negotiated and cultural identity can be re-imagines

Answer 30

Homi Bhaba

Question 31

- a “place” where different cultures try to establish a common ground of understanding, one that allows all parties involved to listen, learn, and adjust.

Answer 31

THIRD SPACE