2L7 - Choice and Self Control Flashcards
Strength of behaviour equation
Strength of behaviour = k X rate of reinforcement
Matching Law
The distribution of behaviour can be predicted by the history of the distribution of reinforcement
First paradox of choice
Behaviour is controlled by the relative rate of reinforcement, we can change a behaviour by changing the rate of relative reinforcement to another
Relationship between people reliant on substances and impulsivity
They are more impulsive
Why do delayed rewards lose value? (3 things)
- Risk of losing reward
- Expecting transaction costs
- Concave utility effects on reward
How can we increase self control? (6 things)
1. 2. 3. 4. 5. 6.
Paradox of Choice 2
Iyengar:
MAIN Paradox of Choice 2
Does choice lead to happiness? We like and hate it!
Iyengar experiment
Jam shop,
with 6 tasters 40% of people sampled and 30% bought
with 24 tasters 60% stopped but only 3% bought them
Same done again at uni with extra credit similar results
Iyengar Chocolate
Same but with chocolate, 3 conditions, no choice, limited, wide choice, limited 40% more satisfied than the others
Iyengar conclusion
Limited choice is the best option
Schwarz: Why do too many choices reduce choosing?
- Escalation of expectations
- regret and anticipated regret with choice
- opportunity cost
- self blame
MAIN Paradox of Choice 2
Does choice lead to happiness? We like and hate it!
Iyengar experiment
Jam shop,
with 6 tasters 40% of people sampled and 30% bought
with 24 tasters 60% stopped but only 3% bought them
Same done again at uni with extra credit similar results
Iyengar Chocolate
Same but with chocolate, 3 conditions, no choice, limited, wide choice, limited 40% more satisfied than the others
