2j competitors behaviour Flashcards
1
Q
What are competitors?
A
Competitors are businesses that operate in the same or similar industry and offer a similar good or service.
2
Q
Real world example?
A
Amazon is a technology company that offers a range of services such as e-commerce. Amazon recently launched Pantry Food and Drinks, which allows Australian customers to purchase thousands of pantry items from more than 400 local and international grocery brands. The increase in supermarket competition caused by Amazon has placed pressure on Coles and Woolworths. Amazon differentiates itself from Coles and Woolworths by offering a wider range of healthy food choices, such as high protein low carbohydrate foods, at a cheaper price.
